Socialinsider ：2025年领英基准报告：内容表现数据、互动指标及受众增长洞察（英文版）

LinkedIn’s average engagement rate by impressions stands at 5.00%, scoring a 30% increase YoY. Multi-image posts are the most engaging type on LinkedIn, with an average engagement rate of 6.60%. Native documents follow with a 5.85% engagement rate per post, and videos have a 5.60% engagement rate per post. Multi-image posts is the format type that drives the highest number of likes. Polls generate the highest number of impressions, being a great post option for this objective. On LinkedIn, 32