Affectiva：2025年生成式AI与情感AI的融合：人工智能在广告领域的颠覆性影响研究报告（英文版)

At Affectiva, we like to talk about the importance of the emotional journey: the highs, the lows, and the hopes of a positive resolution at the very end. In an analysis done by Kantar investigating the impact of emotional engagement on advertising and brand building, they quantified that ads that evoke stronger emotions are more likely to generate more impact, go viral and drive more long-term brand equity.