凯度：2025年全球最具价值品牌100强报告（英文版）

We first published the Kantar BrandZ Top 100 Most Valuable Global Brands report in 2006. It quickly became the gold standard for understanding the financial impact of brand equity. Ever since, we’ve seen strong brands consistently outperform their competitors. They deliver better shareholder returns, show greater resilience in the face of economic crises, and recover faster from disruptions. In celebration of Kantar BrandZ’s 20th anniversary, we’ve taken a different approach to this year’s re