艾意凯：2024年美国鞋服品牌热度指数报告（英文版）

Each generation has unique perspectives on the brands they desire and the factors that are most important to them in making brand purchase decisions. L.E.K. Consulting’s third annual Brand Heat Index reveals which brands are gaining popularity (i.e., increasing their brand “heat”) across major product categories in women’s and men’s footwear and apparel, and it uniquely identifies how “brand heat” differs by generational cohort. The insight provided by the Brand Heat Index is intended to brin