Digital Commerce 360：2024年数字商务中产品发现的状况报告（英文版）

Product discovery is one of the most important elements ofecommerce customer experience (CX). lt has the power toincrease your conversion rates, improve your average ordervalue (AOV) and build customer loyalty when you get it right.

How shoppers find and select products on your ecommerce site varies, shaped by factors includingpurchase need and pro duct category. When shoppers know what they want, they typically useon-site search. But for those looking for inspiration, browsing through