Quad：2024年品牌视觉中的生成式AI与CGI技术研究报告（英文版）

In the year since we released the 2023 edition of this guide, generative AI (artificial intelligence) has provoked plenty of very real — and very human — reactions and emotions, including: • Continuing wonder at the current capabilities of the technology — and astonishment at the possibilities (see, for instance, text-to-video generators including OpenAI’s Sora and Luma AI’s Dream Machine). • Rising unease, particularly among members of the creative community — many of whom see gene