First Insight：2017年消费者对零售折扣策略的看法报告（英文版）

As retailers continue to turn to markdowns to entice shoppers, consumers are becoming increasingly price sensitive, creating a demand for larger, more compelling discounts. While big deals may bring shoppers into stores, this is a dangerous strategy for retailers to rely on and build their pricing model around. So how can retailers stop this epidemic and work to change consumer expectations? This consumer survey from First Insight sheds light on the mindset of today’s consumers and how they f