尼尔森IQ：2024年中国跨境进口消费趋势报告（英文版）

the 2024 White Paper on China Cross-Border Import Consumption Trends (“White Paper”) highlights that the industry has entered an advanced phase of upgrade and growth. As cross-border e-commerce platforms consolidate rapidly and brands engage directly in cross-border trade via e-commerce channels, a robust ecosystem has taken shape in China. Such a booming picture is partly underpinned by increasing consumer trust in these platforms, with over 80% of consumers expressing an interest in purchas