Sprinklr：2022年客户体验被破坏了-了解如何使用人工智能和自动化来弥补CX差距报告（英文版）

Customer support is the first line of defense to fix a broken customer experience or prevent it from happening. When a customer quantifies their own experience, it greatly depends on their most recent engagement with a brand’s support team. Several emotional factors influence a customer’s feelings about a brand interaction and support experience. We’ve narrowed it down to four key elements that make or break the customer experience: