奥美Ogilvy：2025年奥格威亚太地区增长蓝皮书（英文版）

Growth in APAC is evolving, presenting brands with dynamic opportunities. Marketers are navigating maturing markets, heightened focus on value, and vibrant competition — conditions that open the door for bold disruption and fresh innovation. In this energized landscape, creative effectiveness continues to be the most powerful catalyst for delivering meaningful impact.