Justuno：2025年更大的购物车，更高的利润：如何主导AOV的艺术报告（英文版）

In today's competitive e-commerce landscape, a fundamental shift is occurring in how successful brands approach Average Order Value (AOV). Gone are the days when increasing AOV was simply about pushing more products or offering blanket discounts. The most successful brands are discovering that true AOV optimization is about creating value-driven experiences that naturally encourage larger purchases while deepening customer relationships. The Evolution of AOV Strategy Many brands make a cr