Brand Finance：2024年英国品牌250强报告（英文版）

Shell's brand value has demonstrated resilience and growth amidst a challenging economic landscape, recording a 1% increase to GBP40.3 billion, reinforcing its status as the UK’s most valuable brand. This slight increase in brand value is particularly notable given the backdrop of falling revenues, a decline in enterprise value, and a drop in the Brand Strength Index (BSI) from 77.2 to 74.2. Shell's financial performance has faced declines, with a 56% tumble in second-quarter profits