能者物流Ninja Van：2024年从货架到消费者：无缝物流的实践艺术研究报告（英文版）

Brands are reimagining their physical stores to create immersive spaces that shoppers will visit. Many are tapping into new technologies – virtual apparel try-ons, anyone? – or experimenting with the store layout and format to deliver fresh retail experiences in hope of influencing purchase decisions.