德勤Deloitte：2024年假日季零售调查报告（英文版）

In Deloittes 39th annual holidaysurvey, respondentsfeel a bit more optimistic and plan to increase theirspending by 8% year overyear (YoY). Although they'rewilling to loosen their purse stringsthis season, they'restill on the hunt for deals, with 78% plan ning toparticipate in October and November promotionalevents (versus 61% in 2023).Eight in 10 executives inour retail buyers survey noted that the plannedOctober promotional events have pulled sales forward,creatinga new unofficialst