FreeWheel：2025年放眼品牌塑造之外：多屏电视全漏斗营销效能及数据的关键作用报告（英文版）

Approaches to Performance Proving TV’s Efficacy Throughout the Marketing Funnel TV has always been a full-funnel performance engine and today that performance can be proven through better measurement. The goal of this paper is to highlight TV in all its forms as a performance driver, engaging audiences and delivering measurable results throughout the entire marketing funnel. Through insights and case studies, we’ll aim to demonstrate how multiscreen TV can be used to drive performance goals for