Zenith：2025年国际消费电子展（CES 2025）趋势报告：AI如何变革消费科技与消费者行为及其对传媒与营销的影响（英文版）

This trend raises an intriguing possibility: the potential for advertising subsidy models where consumers receive discounted or even free devices, subscriptions, or services in exchange for their data. Such models could create a value exchange by offering novelty and utility to users while enabling brands to access valuable insights. For example, device manufacturers and media companies could collaborate to develop on-device data solutions that anonymise and securely process user data before