Hanover Research：2025年7种将品牌追踪数据转化为增长的方法报告（英文版）

With rising competition, tighter budgets, and shifting customer expectations, staying relevant is tougher than ever. To grow, companies need more than gut instinct — they need real-time data on brand performance and opportunities. That’s where brand tracking comes in. Brand tracking is more than a measurement tool — it’s a strategic asset. It helps companies spot early shifts in perception, proactively address weaknesses, and adjust messaging, campaigns, or product features before issues esca