Internet Retailing：2025年连接电子商务的DOTS报告（英文版）

In the current retail landscape, consumers have a plethora of options, engaging with brands across physical stores, D2C websites, marketplaces, and social media. To thrive in this competitive environment, retailers are prioritising personalised online experiences and consistent content to build and maintain customer relationships.This white paper, drawing upon Contentful’s expertise and ConsumerX data, explores the significance of customer engagement and personalised content in driving conver