iSpot.tv：2025年超级碗LIX电视广告透明度报告：创意与观众洞察（英文版）

Super Bowl LIX may not have delivered the most thrilling game, but it solidified its status as the undisputed leader of live TV. Despite a small 1.75% dip in viewership from last year, the event drew a jaw-dropping 124.32 million viewers across TV, streaming, and out-of-home. Even more impressive, household reach grew by 4.55% YoY, proving the Super Bowl’s unmatched ability to unite audiences in today’s fragmented media landscape. Streaming hit record highs, with Tubi making history as the fi