DSI：2024年eCatman和全类别管理之路： 电子商务成功实现全渠道报告的基石报告（英文版）

Traditional category management is how brands manage retailer product categories to create a cohesive in-store shopping experience for their consumers. It was designed to better organize in-store shopping experiences with limited/ dedicated aisle spaces (e.g., pet food in the pet aisle). But ecommerce has changed the category definition by introducing an endless aisle — and shopping methods added complexity to the omnichannel shopping journey, including visits to the online store before and a