Brand finance:2023最有价值和最强的NBA品牌的年度报告(英文版).pdf |
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With a brand value of USD1.5 billion, the Golden State Warriors maintain their position as the world's most valuable NBA brand, significantly outpacing the second-ranked Los Angeles Lakers, whose brand value stands at USD842 million.
Entering the 2022-23 season as reigning champions, the Warriors were defeated by the Lakers in the Western Conference finals. Consequently, the Warriors suffered a negative impact on their Brand Strength Index (BSI) score which dropped 2.4 points to 83.
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