埃森哲：2024年构建数字核心推进全面重塑研究报告-Chapter 1：通过变革加速增长（英文版）

Later that year, generative AI—specifically ChatGPT—burst onto the scene. In 2023, our research found that 8% of companies, the Reinventors, were transforming every part of their business by increasing investments in technology capabilities, which we called their digital core2 . The enormous power of generative AI to reinvent every facet of business is not lost on companies. Today, our research shows that 83% of them are speeding up their reinvention efforts. But expectations for gen