IAB：2025年数据状况：AI在媒体营销中的当前、近期与未来演进报告（英文版）

lAB's State of Data series has tracked major shiftsin digital advertising that have forced nearly everycompamy to adapt or else fall behind. Mostrecently, signal deprecation has driven anindustrywide movement to the use of first-partydata, alternative lDs, and data clean rooms.Now, driven by the rapid evolution of Al, theindustry is on the brink of an even larger shift.Although Al has helped analyze data, optimizetargeting, and automate workflows for years, ithas not fundamentally changed