Access Partnership&亚马逊全球开店：2024年变革贸易：越南电子商务革命研究报告（英文版）

The growing demand for products ordered via e-commerce globally, coupled with regional developments in ASEAN such as the Regional Comprehensive Economic Partnership (RCEP) create a lucrative export opportunity for ASEAN members. Vietnam, in particular, is prepared to seize this opportunity owing to its export-oriented economy and its stronghold in smartphone exports. In 2023, Vietnam’s Business-to-Consumer (B2C) e-commerce export revenue was estimated at VND 86 trillion (USD 3.6 billion). Not