Hokodo：2025年欧洲B2B买家需求洞察权威指南报告（英文版）

Our mission at the B2B eCommerce Association is to support manufacturers, wholesalers, and distributors as they navigate digital transformation—through professional courses, educational content, and original research. So, when Hokodo invited me to contribute to this report for a second year, it was an easy decision. A clear theme runs through this research: B2B buyers expect more. The shift isn’t coming—it’s already here. The research makes it undeniable: • Buyers overwhelmingly agree th