Sprinklr：2023年衡量欧洲人工智能驱动的客户体验的回报报告（英文版）

In a trading environment where every penny counts, CX practitioners have long been required to prove their projects are not just customer-centric, but capable of delivering a financial return on investment (ROI) for the organization. In 2024, CX Network’s research into the Global State of CX found that 66 percent of practitioners believe the pressure to prove ROI is increasing. Furthermore, 63 percent said their organization benefits from CX in ways it is unable to measure. The increased pres