Sprinklr：2022年东南亚社交与会话商务报告（英文版）

To systematically analyse the growing space of Social Commerce During COVID, Social Commerce became a widely discussed theme among consumer companies, as buyers (and sellers) sought to make e-commerce richer and more exciting. Yet, its understanding remains broad, and at times vague. 2. To provide a quantitative framing to the narrative Despite all the talk of Social Commerce transforming the online retail landscape in Southeast Asia, there has been very limited data on its market size and ec