领英：2013年雇主品牌手册（英文版）

The term “employer brand” has been around for a while, but social media has radically changed the game. Your employer brand was the messaging you pushed to the marketplace and periodically refreshed. Today that messaging is digested and amplified – or questioned aloud – in real time based on people’s experiences with your company. Your talent brand is the highly social, totally public version of your employer brand that incorporates what talent thinks, feels, and shares about your com