韦莱韬悦（WTW）：2024年全球零售业风险管理展望报告（英文版）

In a highly competitive and cyclical business, retailers have faced tougher times — but probably never as complex and challenging as in 2024. Disruptive forces, from online and social commerce to artificial intelligence (AI) and the metaverse, are shifting the goalposts on how and where retailers market and sell. As they navigate a way through this brave new world, retailers are also grappling with the role of bricks and mortar stores, all in a period of shaky consumer demand and l