Brand Finance:2023年橄榄球品牌10强报告(英文版).pdf |
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The New Zealand All Blacks (brand value up 52% to USD282 million, NZD452 million) have continued to assert their dominance as the world’s most valuable rugby team brand, despite their on-pitch authority increasingly being challenged by other rugby nations. The All Blacks retained the top position for brand value, achieving a 52% increase since the last world cup. This growth is attributed to robust revenues, particularly in sponsorship and merchandising over the past four years.
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