Rival IQ&Quid：2024年高等教育社交媒体参与度报告（英文版）

We surveyed 668 D1 and D2 colleges and universities between June 1, 2023 and May 31, 2024 on Instagram, Facebook, Twitter, and TikTok. Using this data and a weighted formula, we generated an overall engagement ranking for each school that blends total engagement and engagement rates. The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.