Forsta:2021年使用在线调查来评估和监测您的业务表现报告(英文版).pdf |
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Here's an example. Figure 1 reports theresults of a monthly tracking surveythat asks for respondent awarenessof hotel brands. Brand Awareness isa leading KPl for generating businessand customer leads. Starting in May,Milton's brand awareness began to showsignifcant growth at the expense ofVacation Inn. This awareness growth mayhave coincided with a new marketingcampaign or a change in businessdirection. Whatever the case, trackingthis KPl helps Milton's to assess that theirwork or
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