博雅公关（BCW）：2025年Z世代：呼唤医疗连接与变革研究报告（英文版）

Gen Z are the newest generation of health consumers. Not in the future, right now. They’re undergoing an independence shift and becoming responsible for their own healthcare for the first time. Raised on the lightning speed of the Internet and forged in the fires of a global pandemic, their sense of health invincibility – characteristic of the young – has been stripped away. Misperceptions and generalizations about Gen Z and their attitudes about health are plentiful, so it’s critical to unco