Pixalate：2023年Q4全球联网电视无效流量（IVT）基准报告（英文版）

Pixalate’s Desktop & Mobile Web Invalid Traffic (IVT) & Ad Fraud Benchmarks Report highlights the current state of IVT and ad fraud for stakeholders in programmatic advertising. Pixalate's data science team’s research is based on an analysis of 15+ billion open programmatic desktop and mobile web ad impressions in Q4 2023. The research found that between 9%-11% of website traffic is deemed invalid. Additionally, the study shows that desktop traffic (11%) is slightly more susceptib