凯度：2024在AI时代重获控制权-成功广告商策略研究报告（英文版）

The changes brought by AI can feel unsettling and chaotic at times, especially for those who value creativity in advertising. After all, creativity is something that one might argue is innately human. We’ve been through these advertising paradigm shifts before. During the digital marketing revolution, even as ad delivery became instant and highly targeted, the basic mission remained the same. Get their attention, then say something that resonates and supports the goals of your bra