尼尔森IQ：2024年上半年广告媒体支出报告（英文版）

The last few years have been a rollercoaster ride for advertisers around the world. With COVID-19 uncertainties, media spend dipped sharply in 2020 followed by a massive rebound the next year. Despite continued economic uncertainty, we’ve seen ad spend begin to return to pre-pandemic levels in many markets, and 72% of global marketers expect their advertising budgets to increase in the year ahead.1 In fact, experts are projecting steady growth of total media spending.2 But more media spend me