尼尔森IQ：2025年叙事构建：拉丁裔观众媒体体验的自主性建构研究报告（英文版）

In 2025, it’s not just the media landscape that’s dynamic, every aspect of consumers’ lives and habits are shifting, from the prices consumers are willing to pay to asking AI for input. As consumers adapt, there are a few constants for advertisers to consider. Hispanic consumers contribute significantly to the U.S. economy and culture. They currently make up around 20% of the U.S. population and wield more than $4.1 trillion in purchasing power. They’re also actively and powerfully shaping th