Sprinklr：2021年通过对话式商务加速您的社交销售策略报告（英文版）

As a cookie-less and closed two-way communication system, direct messaging has an intrinsic advantage in trust and safety over other digital marketing channels. In a 2021 LivePerson survey, 62% of participants were comfortable divulging information when asked directly in a messaging conversation3. The ability to have a direct, intimate interaction with the brand is providing consumers with a highly desired antithesis to previous cookie-led approaches to personalisation. 76% of consumers are conc