毕马威：2024年消费与零售行业CEO展望报告（英文版）

C&R CEOs are increasingly optimistic about the sector’s prospects in the years ahead. Their convictions about sector growth continue to strengthen, up to 81 percent from 76 percent in 2023 and above the cross-industry average of 74 percent. This positive sentiment may be fueled by the C&R sector’s position within the “real economy,” providing essential goods and services that remain relevant even in times of economic uncertainty. What’s more, 82 percent are positive about their own co