Sprinklr：2021年从你的销售团队中释放更多B2B品牌的社会化销售报告（英文版）

Because of this trend, the lines between sales, marketing, and customer care have become more obscure. Yet these front-office functions have remained siloed in too many organizations, creating an inconsistent — and frustrating — customer experience. Especially as sales processes shift toward a digital-first model to accommodate buying behavior, brands who unify the experience across all customer-facing functions will be the ones who succeed.