First Insight：2022年零售价格优化软件报告（英文版）

One of the greatest challenges retailers face today is consistently driving effective product pricing. Price Optimization Software can be defined simply as software that helps retailers and brands effectively determine price points for products. The goal is not just to identify the optimal price point, but also to determine a full development and go-to-market strategy for a product. Modern price optimization tools can provide guidance on pricing strategies in many ways. Until recently, retail