Brand Finance:2024石油及天然气品牌50强报告(英文版).pdf |
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Shell's brand value has demonstrated resilience and growth amidst a challenging economic landscape, recording a 4% increase to USD50.3 billion, thereby reinforcing its status as the most valuable oil and gas brand globally. This increase in brand value is particularly notable given the backdrop of falling revenues, a decline in enterprise value, and a drop in the Brand Strength Index (BSI) from 77.2 to 74.2.
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