贝恩：2025年奢侈品与科技：定制投资策略以提升商业影响力研究报告（英文版）

Luxury has shown in recent years that it can embrace the latest technology without losing its traditional values and allure. Across the industry, digital tools and data analytics now power an increasingly omnichannel customer experience that is more immersive and personalized than before. Technology is also creating new possibilities in other areas, such as manufacturing, logistical flows, forecasting, and inventory management. But even though digital and data initiatives now account for a si