尼尔森IQ：通往2025：全球消费者展望报告：从谨慎型消费到目的性消费（英文版）

The global outlook for consumers is improving. Consumers are determined in their resilience to stay ahead, vigilant against further disruption, and intentional about every aspect of their everyday spending. Some pressure points have shifted, but many have lingered in mind and body. In this climate, there is a prevailing mindset of determination, where any gains are being intentionally evaluated and repurposed wisely. In this shift from cautious to intentional consumption, there is looming unc