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State of the American Consumer Report June 2014.pdf |
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The financial collapse of 2008 and the ensuing Great Recession have changed American consumers. These events have weakened their confidence in the U.S. economy, made them question the businesses they give their money to, and forced them to take a hard look at their own financial habits. Consumers have emerged as more cautious and demanding. When they once used to spend, they now prefer to save. When once they were content to follow, they nowwant to lead.Some businesses have struggled to adapt to
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