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LATAM_digital_games_market_summary-report-2014.pdf |
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IN LATIN AMERICA GAME MONETIZATION USA SUMMIT SPECIAL EDITIONWe take a ‘big data' approach when establishing market size. By analyzing millions of transactions worldwide, we are able to gain both a macro- and micro-level grasp on how digital gamers pay and play. Our transactional dataset goes back over a decade and offers reliable payment insights that we couple with other market data such as device penetration rates, population and spending power to create our proprietary model. We report on ke
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