Demandbase：2024年B2B广告状况报告（第二版）（英文版）

The old playbook for B2B advertising is dead. Buyers expect more, privacy regulations are tightening, and if AI isn’t driving your strategy, you’re already behind. In today’s market, throwing money at generic campaigns is a waste. A one-size-fits-all approach? That’s missing the mark. B2B advertising is in full transformation mode. As we move into 2025, traditional tactics don’t cut it anymore, and that’s why we’re releasing this State of B2B Advertising Report. Methodology: This edition of t