2025年H2娱乐市场报告（英文版）

Entertainment marketers continue to adapt their media strategies in response to growing economic uncertainty and evolving platform dynamics. In the second half of 2025, spending plans suggest a strong preference for digital channels, but also a more nuanced mix of performance and brand channels. Social Platforms remain the top choice for increased investment, with 68% of marketers planning to spend more—though this is down 7% from the first half of the year. Similarly, Digital Display/ Video