First Insight：2024年关税与信任：为什么零售商冒险通过涨价损害忠诚度报告（英文版）

As global trade tensions escalate, tariffs are moving from background noise to a front-and-center force in retail strategy. While much of the industry has been focused on inflation and cost-of-living pressures, tariffs now introduce a new layer of complexity, one that both consumers and executive leaders are trying to navigate in real time. To understand the potential fallout, First Insight conducted a dual-perspective study surveying thousands of consumers and C-suite executives across the U