Infillion：2024年利用位置数据提升客户参与度：品牌价值转化策略与最佳实践指南报告（英文版）

Location data is information collected by a network, service, or device that indicates geographical position of an individual. Mobile location data is derived from interactions between smart devices and other pieces of technology that transmit, interact, and process location information. In that way, smartphones aren’t designed to broadcast their location by default, but they are equipped with the technology (like Infillion’s Gimbal location technology) to do so. Location data signals are mos